When the brand was first introduced, the company claimed it would make it a “brand of the future”.
However, it was soon revealed that the brand would not be able to compete with existing brands in terms of quality and functionality.
The Lego company has been struggling with declining sales for a long time now.
According to a survey conducted by Technomic, only 7% of people believe the brand is “living up to its potential”.
A similar study by the research company showed that the overall perception of Lego is down over 20% in the past 12 months.
In the first quarter of 2019, the total revenue from Lego fell by 11% compared to the same period in 2018.
While the brand’s sales are expected to rebound, it is unlikely that the company will be able compete with the likes of the LEGO Group or Hasbro.
Read more from TechRepublic: The best 3 ways to take a break from all the smartphones and tablets