Dish, the nation’s largest TV provider, has announced a $30m advertising campaign that will run across several channels across all its platforms.
Dish’s advertising campaign, which is being run through a partnership with the National Advertising Council (NAC), is part of a wider effort to target millennials with its marketing, the company said.
“We are targeting the best and brightest of our young consumers with a campaign that highlights their entrepreneurial spirit, their passion and their desire to lead the way for their country,” said Dish CEO John Smeeding.
The campaign will run on national TV, on digital platforms, in newspapers and magazines, and on social media.
It is a key part of the company’s efforts to grow its brand and increase awareness of its services.
“Our vision is to provide the best in consumer experiences for our customers, including the best television, digital and content experience,” Smeeting said.
Dishes new ads run across digital channelsThe Dish campaign will launch this week on the channels Dish owns, DirecTV Now, Dish Network and Xfinity.
It will run alongside other recent Dish ads aimed at millennials, such as those from the US-based social network WeChat.DISH is the second-largest television company in the US and has more than 8 million subscribers.
The US media giant has been working on an ad campaign aimed at attracting millennials to its services since 2014, when it launched a mobile TV ad that was widely seen as an attempt to reach out to a more diverse audience.
It has also been looking to increase its reach with the launch of a new TV streaming service this year.