By Adam HochsteinESPN.comNBA team sales and marketing are expensive, and they can be tricky to evaluate in a vacuum.
The most recent team-sale numbers, which came out last month, showed the league spent nearly $1 million on sales and promotion for the 2015-16 season.
Nike, the biggest spender in NBA team sales, spent about $3.2 million on player endorsement deals, and Adidas spent $1,000,000.
In fact, the NBA and Adidas were among the biggest spending teams in the history of the league.
There was a big chunk of that total going to Nike.
Nike spent about three-quarters of its sales and $1 billion on marketing in 2015-2016.
That number is actually down from the year before, when the NBA spent about four-fifths of its revenue on team sales.
But that is hardly the most interesting part of the story.
Nike has spent money on marketing and team sales for some of the biggest NBA teams in history.
Nike also has spent big on players.
When Kobe Bryant and LeBron James became the most valuable players in sports history, they were on Nike’s radar.
Nike did more than just buy their jersey numbers, though.
Nike took a percentage of the team’s profit for marketing and player endorsement and paid the rest.
Nike bought an exclusive player, signed him to a contract, and paid him more than $100 million for the privilege.
Nike even offered a percentage discount to the team if the player agreed to wear Nike apparel and sign a Nike endorsement deal.
For the most part, Nike has stuck with its strategy of selling jerseys.
Nike now sells about 50 million jerseys a year, according to data compiled by ESPN’s Sports Business Daily.
In 2016, Nike had a net revenue of $8.6 billion, a record for the company.
Nike will spend $11.9 billion on its NBA team in 2020, which means it will spend about $1 or $2 billion more on the jersey sales for the 2019-2020 season.
The company has not revealed how much Nike paid for the Warriors jersey, but it will be a long-term deal.
Nike said in January that it would spend $5 billion to sell the team jerseys and a $1 per jersey discount.
The Warriors are a long way from Nike’s initial estimate of $5 to $6 billion.
Nike is now on the hook for the majority of that.